Redesigning Yarn Catalogue Design for Orient Hongda for brand uplifting and differentiation.
Client: Orient Hongda | Service: Branding, Editorial Design and Packaging Design | Year : 2018
One of the ways of uplifting a brand is to change the way of the presentation of
the products in order to reposition and differentiate the brand, which is different from normal brand identity design.
the products in order to reposition and differentiate the brand, which is different from normal brand identity design.
Orient Hongda has the largest yarn mill for fancy yarn in China. Their clients include Ralph Lauren ,Kohl`s, Burberry, COS, NEXT, Marks & Spencer and Massimo Dutti. The aim of the project is to bring the brand up to the international standard. We worked in a team to elevate the brand image in various area. This collection box set was one of the main focus. Orient received great recognitions for this brand-uplifting exercise in a trade show.
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