The brand identity design for the first bilingual beer magazine in Hong Kong and Macau
Client: Coaster Magazine | Service: Branding and Editorial Design | Year : 2016
Branding is not just about presenting an eye-catching visual identity.
This is an example of how I distilled all the elements from the community that
my client serves and blended them into the brand.
This is an example of how I distilled all the elements from the community that
my client serves and blended them into the brand.
Coaster magazine is the first bilingual beer magazine in Hong Kong and Macau. They approached me to at the very first beginning of the setup of the business. I have come up with the concept with a legible and distinct logo and visual identity system by extracting and distilling the graphic elements from their industry and community to make it relatable to the audience they speak to. The brand is now well known in the history of Hong Kong and Macau. They are extending their reach to other Asia areas, such as Singapore, Manila and Taipei.
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